Press release 11 January 2023, Santa Monica, CA:
Miraculous Toys Across Ten Categories to be Unveiled at Booth 12.0, E-15
Award-winning global animation studio ZAG announces the launch of its first toy line from the new ZAG Play Toy division that will be unveiled at the Spielwarenmesse-Nuremberg Toy Fair. The first toys, across ten categories, all feature the company’s flagship brand, Miraculous™ – Tales of Ladybug and Cat Noir, to be followed with products for the fun-filled action-adventure series Ghostforce, and the animated feature Melody, starring singer, songwriter, and actress Katy Perry. The announcement was made today by Jeremy ZAG, Founder and CEO, ZAG.
The ZAG Play Toy Division, headed by Helena Perheentupa who serves as SVP (and based in Frankfurt, Germany) develops a broad range of innovative toy products that aim to offer synchronization between storytelling and the physical and digital world that are deeply tied to the DNA of the company’s brands. The goal is to offer fans rich and full brand experiences, working in parallel with the company’s licensees to ensure a comprehensive and complementary offering across the globe. James Nunziati was recently appointed as Head of Global Sales for the ZAG Play Toy Division, reporting to Perheentupa. The ZAG Play Toy Division is part of ZAG Play which includes the licensing and merchandising, promotions, and gaming groups, headed by Julian Zag, EVP, Global Operations and Head of Consumer Products, to whom Perheentupa reports.
Included in the line-up is the collectable Miraculous Miraball range, each one a tiny but mighty surprise! Inside the packaging, the Miraball first reveals a metal ball, inside of which an even larger surprise awaits—a mighty Kwami plush that expands to become much larger than the ball it’s hidden in thanks to the innovation of a new ultra-shrinkable memory foam plush. There are over 20 metal balls and 20 plush to collect. The Miraculous Sprinkles ‘n’ Slimy activity collection (manufactured and developed for ZAG Play by Joker) includes seven different fun-filled items featuring colorful packaging that depicts the tasty play treats that can be made. The Miraculous Kwami Mon Ami plush range features 9 ½”/24 cm tall glossy and glittery-eyed plush featuring uniquely tooled 3D and 3-layer resin eyes and a high level of quality details. Roleplay items include the T&S Paris Café Set and the T&S Macarons Stand where fans can play out the scenes from the famous Parisian bakery run by Marinette’s parents above which they live. The Marinettes’ Atelier range introduces a fully functioning mini sewing machine that inspires children to make beautiful creations. Miraculous Secrets is the first Miraculous trading card game featuring heat-reactive cards that conceal and reveal exclusive secrets for full and fun gameplay, with starter and booster packs available. Plus, a series of Miraculous-themed classic games.
“At ZAG we tell stories that feature modern fresh and relevant superheroes to inspire children to love themselves and to discover themselves through the story,” commented Jeremy Zag. “With the launch of these new toys, we aim to combine the proven play patterns of our wide fan base that link to our storylines and strive for a level of quality that will spark the imagination and inspire children’s ambition to master learning skills.”
“Having analyzed demand for Miraculous, we see that there is strong interest for more products and newness from fans,” added Perheentupa. “All of our products feature a high level of detail and quality with a priceline architecture that hits recommended price segments across the global market.”
Miraculous is a global phenomenon, with five seasons now airing in over 120 countries around the globe that often garner #1 ratings. ZAG reaches fans across all touchpoints from content to social media to consumer products, promotions, gaming (#2 branded game on Roblox with over 450m+ plays), and live events. The highly anticipated US$100 million+ animated feature, Miraculous Ladybug and Cat Noir: The Movie, which launches this year, will draw in new audiences to a franchise that already has already made over US$1 billion at retail and has over 32 billion views on YouTube.
Miraculous branded toys are the first to hit retail, but the company is already in development on others. A new Ghostforce range will complement the lines from master toy partner Playmates; and the company has immense pipeline of properties in the works including Melody, an animated feature starring singer, songwriter, and actress Katy Perry, one of eleven titles to be co-produced Cross Creek Pictures.
About Miraculous™ – Tales of Ladybug & Cat Noir
Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series started to roll-out this fall, to be followed by the highly anticipated $US100M+ animated feature supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 32 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 450 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 29 awards and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with Method Animation (Mediawan Kids & Family), follows the adventures of two seemingly typical teens with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
About Ghostforce
The stakes are high but always incredibly fun in Ghostforce! LIV, ANDY, and MIKE are three junior-high school students who secretly form a team of superheroes—the Ghostforce—to fight the ghosts of New York. Their founder and commander, Ms. Jones, is a brilliant scientist who does everything she can do to better identify the ghosts and has even created a fourth member, GLOWBOO, an Artificial Intelligence running on phantom energy. With each mission, Liv, Andy, and Mike transform into Myst, Fury and Krush, superheroes armed with the powers of the ghosts they capture, and high-tech gadgets invented by Ms. Jones. They are the only ones who can hunt down the ghosts and fight them… before they hurry back to school, so they don’t miss the next science class! Ghostforce airs on Disney Channel across Europe (excluding France where it airs on TF1), the Middle East, Japan, and India; in the U.S. on Disney XD; and across Latin America on Discovery Kids.
About ZAG
ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™ – Tales of Ladybug & Cat Noir as well as new titles Power Players (2019) and Ghostforce (2021). ZAG is also currently in production on Melody, an animated feature to star Katy Perry; and recently signed a 10-movie deal with Cross Creek Pictures. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. ZAG now has offices in Paris, London, Montreal, Santa Monica, Miami, Mexico, Frankfurt, Tel Aviv, Frankfurt, Dubai, and Shenzhen. The company’s ZAG Play division focuses on developing engaging stories beyond the screen into brands that inspire the new generation to discover their true character.
